Pryde Meats Top Ryde forms part of an ongoing collaboration with the client to rationalise and evolve their branded butcher stores. The brief was to refurbish and update the existing site while aligning it with a refined design direction suitable for future rollouts.

Working closely with the client, the brand’s personality was distilled into four key attributes: approachable, premium, authentic and contemporary. These values informed a restrained material palette of powder-coated metal, aged timbers and veined stone, complemented by textured glass highlight panels.

Subtle references to traditional butcher shopfronts are woven into the design, acknowledging heritage and craft without nostalgia. The spatial arrangement prioritises clear product display and customer interaction, reinforcing trust and transparency. The result is a modern butcher environment that respects tradition while confidently positioning the brand for continued growth.