Costi’s Fresh
Castle Towers
Programme : 2019
Area : 162 sqm
Build : GTEC Group
Branding / Graphics : Harley Johnston Design
Photography : Andrew Worssam
As part of Castle Towers’ staged refurbishment and expansion, Costi’s Fresh was repositioned within a newly upgraded tenancy. The brief was to create an entirely new brand environment that referenced the ocean while remaining contemporary and restrained.
The layout maintains a clear, linear arrangement, with fresh seafood displays lining the shopfront and a cooked-offer zone located to one end. The material palette is intentionally subdued, combining neutral textures with selective blue accents to create contrast and focus.
A defining feature of the design is the rammed-earth finish to the counter fronts, constructed in prefabricated panels and assembled on site. This tactile, grounded material introduces warmth and subtle variation, reinforcing the natural qualities of the product. The overall design is minimal and cohesive, ensuring the seafood remains the visual and experiential centrepiece.