Taste Baguette is a family-run business with a growing presence across Sydney and Adelaide. The brief for the Caddens store was to establish a new brand environment vocabulary that could support the next phase of growth while remaining grounded in the brand’s history and values.

Design inspiration was drawn from the proprietor’s journey to Australia and the traditions of bread-making, including the clay ovens built in refugee camps and the enduring sourdough culture underpinning the brand. Material selections reference these narratives through fluted terracotta tiles inspired by baguette moulds, paired with heritage elements such as encaustic floor tiles and fluted glass.

The layout introduces moments of theatre by placing the baking process on display, allowing customers visual access to back-of-house activity through a mix of clear and fluted glazing. Traditional references are reinterpreted within a contemporary framework, resulting in a warm, tactile interior that communicates craft, authenticity and attention to detail.