Madge’s flagship boutique in Newtown was conceived as both a retail space and part of the client’s home, requiring a sensitive balance between public and private functions within a compact footprint.

A simple partition divides the ground floor into retail and domestic zones, with the fashion studio positioned as a transitional layer between the two. A full-height curtain softens this threshold, introducing tactility while subtly incorporating the brand’s logo into the fabric. The retail environment itself is intentionally understated, with neutral finishes, flexible lighting and simple display platforms providing a quiet backdrop that allows the label’s graphic prints and garments to take centre stage.