As a family-run business long established in Castle Towers, the client’s tenancy was upgraded as part of Castle Tower’s major refurbishment and expansion of the shopping centre. We worked closely with the client on their brief and created an entirely new brand-environment with a concept that references the ocean and abstracted notions of the sea, surf and sand.

The new layout is similar albeit with a slightly larger overall footprint.  Fresh seafood display counters form the ‘shopfront’ of the tenancy with a cooked-offer section to one end of the store. The palette is deliberately restrained, playing with texture, neutral hues and select accents. A key feature of the design is the rammed-earth finish to the counter fronts which were specially constructed in panels and assembled on-site. The design is contemporary in its minimalism and restraint, ensuring that the various elements and material palette work cohesively to create the perfect platform for the fresh seafood to take centre stage.